Social media marketing and how it can help you.

“Social media,” “influencer,” “impressions,” “engagement,” and “hashtag” are all words that have become a part of our everyday vernacular. Checking your Instagram, Twitter, and Tiktok is as habitual as brushing your teeth when you wake up. We are inundated with notifications that pull you in, make you hit “follow,” and scroll through content for over two hours. Sharing and connecting with people is engrained in our DNA. Harvard neuroscientists have discovered that sharing our thoughts triggers the same pleasure sectors of our brain that food and money trigger.

Social media marketers (SMM) are the people behind why you receive those notifications, why you get hooked scrolling through various feeds, and know all those terms. The job of a social media marketer, in its simplest form, is to use social media platforms to connect with an audience to build a brand. SMM’s publish content that appeals to users, which varies across all social media platforms. Listening, engaging, and analyzing what users want to consume is critical to creating effective social media content. 

According to Oberlo, an eCommerce site, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. To break down how many people use social media, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 

Most of the time, your business’s online presence is the first impression or interaction someone will have with your brand. Consumers today go straight to Instagram, Facebook, and Twitter when they want to know more. Therefore, it is essential to create a social media presence that authentically represents your business. 

Managing your online presence can be overwhelming for many business owners because they know their brand so well yet can’t seem to get it right online. Or the time it takes to create a post takes away from operating their business. Through many conversations and visits to your business, the SMM can help you take your product or service and make it successful on social media while also helping you better understand your audience. 

The social media landscape is highly competitive, and ensuring that your business is being properly marketed online is just as crucial as your interactions in person with a consumer. Thousands of new businesses and products are pushed out every day, and you don’t have the time to run social media audits and implement a social media strategy. Leave it to an SMM to help ensure that your business reaches its maximum potential.